Introducing AG - Advanced Goodness Canadian made professional haircare

Canadian-made, cleanly formulated, and consciously designed.

We’re excited to introduce AG Haircare to The Cabinet Salon —our new product line that pairs high-performance salon results with a powerful commitment to sustainability and social impact. Founded and formulated in Vancouver, AG has spent over three decades creating professional products that reflect both the science of haircare and the values that matter most.

At The Cabinet, we’ve always curated our product lineup with intention. AG checks every box: performance, ethics, clean ingredients, environmental responsibility, and community support. Read on to learn why we love it—and why you will too.

What Makes AG Hair Special

Canadian-Made Since 1989

Formulated and manufactured in Vancouver, AG has spent over 30 years perfecting clean, professional-grade products that stylists love and clients trust. By keeping production in-house at their vertically integrated facility, they minimize shipping emissions and ensure complete quality control—from ingredient sourcing to bottling.

100% Vegan & Cruelty-Free

Every AG product is made without animal-derived ingredients and is never tested on animals. Their entire line is certified vegan and cruelty-free, supporting conscious beauty choices without compromising performance.

Clean, Transparent Formulations

AG’s formulas combine science and nature, using only the highest quality ingredients to deliver purposeful results. Rooted in care.

All products are free from:

• Sulfates
  

• Gluten
  

• DEA
  

• PABA
  

• Parabens
  

• DMDMH
  

From deeply hydrating shampoos to curl-defining creams and lightweight styling sprays, every formula is created with real hair goals—and clean science—in mind.

Sustainability That Matters

We’re especially excited about AG’s growing commitment to sustainability—something that’s not just a bonus, but a requirement for every product we bring into our Toronto hair salon.

Refillable Pouches with Impact

AG’s refill pouches are a game-changer:

• Use 73% less plastic than traditional bottles
  

• Require 62% less energy to produce
  

• Each Refill Pouch equals 3-4 regular bottles and saves you up to $49

• Lower emissions and reduce landfill-bound waste

Sustainable Packaging Choices

• Aluminum reusable bottles: Rust-proof, recyclable, and ideal for their Plant-Based Essentials line
  

• 30% PCR (post-consumer recycled) plastic: Used in all classic shampoo and conditioner bottles
  

Social Good: One Girl Can

AG’s commitment to community doesn’t stop at packaging. Since 2008, they’ve partnered with One Girl Can, a Canadian non-profit supporting education for girls in Kenya.

So far, AG has:

• Donated over $2.3 million CAD

• Supported over 11,000 girls annually through education and mentorship
  

When you choose AG, you’re not just investing in great hair—you’re also contributing to equity, education, and long-term empowerment.

Why We Love It

AG reflects everything we stand for as a business: mindful products, professional results, and a commitment to something bigger than hair alone. Whether you’re looking to hydrate curls, protect colour, add shine, or simplify your routine with refillable essentials—there’s a clean, effective product waiting for you.

Come Explore the Line

The full range of AG shampoos, conditioners, masks, and stylers is now available at The Cabinet Salon in Toronto. Our stylists are happy to help you find the right match for your hair goals—and chat more about how small choices like refillable haircare can make a big impact.

Come explore AG next time you’re in the salon—we think you’ll love it as much as we do.

Shop the new line here.

Alex and Emma